Real estate agents have to keep a check on a lot of different aspects of the business in order to make sure there are leads always coming into the business.
With there being different kinds of leads present, they all require a different amount of attention and nurturing. Cold leads often require the most amount of follow-ups in real estate, in order to ensure that they pan out to something.
With modern technology presenting modern techniques to help generate leads in different ways and follow-up in new ways, this article will delve into how automated follow-ups can help real estate agents create success in their business.
What are Follow-ups In Real Estate?
As mentioned already, there are different kinds of leads in real estate based on the amount of interest they show, how they get on with the real estate agent, and if the needs and wants of both parties are aligned.
To break it down:
- Hot Leads: Leads that are very interested in working with the agent, know what they want, and want to get into a deal as soon as possible.
- Warm Leads: Leads that have somewhat of an idea about what they want moving forward, but require some nurturing from the real estate agent about ways to move forward and how to go about it.
- Cold Leads: Leads that are not ready to jump into any deals yet. They need to be nurtured to learn about their real estate needs and how to proceed in the long run.
Warm leads and cold leads are the types of leads that require follow-ups in real estate, because they are necessary in order to ensure the leads turn into clients.
Using a Real Estate CRM System
The note of using a real estate CRM system deserves its own section because of how useful they have become to real estate businesses. Some of the best real estate CRMs on the market provide invaluable features and resources that allow real estate agents to streamline sales, optimize operations, and create a better workflow.
The best thing about real estate CRMs is that they offer the ability to host all lead and client information on one platform. On top of that, marketing campaigns can be run out of them and tracked as well. Agents are also offered the ability to locate the most motivated sellers and connect to them through the CRMs’ in-built features, which make them a must-have in the modern business.
However, the most important feature of this article’s needs is the mechanism for automation. When leads come in and have been organized as either hot, warm, or cold; agents then have the ability to set up follow-up automation for them. Thus, integrating a CRM system into your real estate business is key to capitalizing on every opportunity out there.
Benefits of Automated Follow-Ups in Real Estate
Reduce the Need for Tedious Tasks
Being able to automate follow-ups in real estate allows you to save manpower from being wasted on the same tasks every week or month. For example, you would have to dedicate an employee or two, or yourself if you work alone towards writing emails, SMS/texts, or direct mails to all of your warm and cold leads to ensure you get your follow-ups done.
However, being able to automate it to send out periodically allows you to not have to worry about it once it is set up. All that time can be spent focusing on improving the business, being on the phone meeting clients and leads, and securing deals.
Minimizing Human Error
Being able to automate follow-ups to go out routinely negates the need for you to do it all over again each and every time. This automatically ensures that you only need to get it right once. This leads to there being no human errors made in the follow-ups, no missed lead and no wrong addresses placed in.
Knowing there are no errors in the follow-ups frees up time from rechecking everything and also ensures that all of them have the best chance of working out. For example, if a lead comes in from a real estate website’s lead form, you will not have to double-check the email ID each time you send out follow-ups, only once.
Personalized Communication
If you want your real estate business to succeed, you can take it that extra bit further by making your follow-ups personalized to the people receiving them. People often think it is a case of real estate CRM vs traditional methods, but CRMs often help utilize new technology to better utilize the traditional methods.
For example, you can set up your CRM to fill in a fixed name slot and have it fit in the name from the first name section of the database. This helps leads feel better about the follow-up that they receive and be better connected to the real estate agency or agent that is connecting to them.
Conclusion
Overall, follow-ups are a key component for trying to achieve success in real estate, and agents need to integrate CRM systems to help automate their tasks. Being able to automate follow-ups allows more freedom and time in the business, making the business grow at a faster rate.
Not to mention, with automation the business is able to cater follow-ups better to a larger number of people, making it all the more easier to generate clients from the leads that they have sitting in their business.